Engaged by Founder and CEO Matt Jensen to support his objective to align brand, creative and offer for the next stage of growth.
With over 60 locations in Australia, both flagship retail stores and department store concessions, and a rapidly growing eCommerce business, M.J.BALE enjoys a passionately loyal customer base, with a dominant market share in contemporary suiting, suit separates and woven shirts. Our mandate was to bring to life Matt’s vision for further leveraging his exceptionally strong brand promise and positioning, and his expertise in high-performance Australian fabrications and artisanal tailoring, to broaden and deepen the assortment in order to become a total wardrobe solution for his customer, positioning the brand for further growth in Australia and partnerships for rolling out internationally.