Engaged by the THR1VE board of directors to create a visually engaging, immersive and efficient self-ordering platform for THR1VE retail locations, with potential to license the technology to the multi-unit QSR and fast casual operators.
We were challenged to bring the menu to life, celebrating the colour, texture and diversity of the all natural ingredients, while not losing customers in what can be a complex set of choices, requiring extremely efficient ordering processes, upsell and cross-sell selections, and speed to check out. Within one week of launch, average transaction value had increased by 13%, and total store labour had declined by 5%, with customers reporting they preferred the self-empowering and self-directed process of ordering via the kiosk over a traditional human POS operator.